Tuesday, February 15, 2011

William Carleton, Counselor @ Law: Google & Aggregated Data

Google & Aggregated Data

Found it.

As briefly noted in yesterday's post, Google's prospective privacy policy, to be effective in October, deletes the current policy's reference to Google's use of aggregated data.

A redline of the entire prospective policy, marked against the current one, is here. But here specifically is the aggregated data reference that is to be stricken:

"We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement."

But the new privacy policy will not be the be all and end all; there are and will be "product specific privacy notices."

Here's a reference to use of aggregated data, found in a policy specific to iGoogle:

"We may share aggregate statistics about iGoogle usage with our business partners. We will not share personally identifying information with these partners or any third parties without your consent, except under the narrow circumstances described in the Google Privacy Policy."

Nothing nefarious there (I don't think). But duly noted just the same that an inquiry into Google's "privacy policy" will likely require a stop at two or more places: (a) the general privacy policy; and then (b) one or more of the 44 (currently) "product specific privacy notices."

http://www.wac6.com/wac6/2010/09/google-aggregated-data.html

Posted via email from Whistleblower

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